What Your Favorite Color Really Says About You? | BetterHelp (2023)

Our preferred color choice can say more about who we are than we may think. It can indicate something about our personality or perhaps give insight into what makes us feel calm, happy, angry, or sad.

What Does Your Favorite Color Say About Your Personality?

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What Does Favorite Color Mean?

Did you know there are certain meanings behind what color you deem is your favorite? You may have picked your favorite color for a reason, even if it changes as you grow up. Color meaning can be used to convey a lot of information, depending on the context in which we use a color.

Preferred Colors in Media

Whether in fashion, product branding, or in art, a certain color can radiate a surge of energy and emotion, while conveying a particular meaning or message to those viewing the color. And your favorite color to wear, decorate with, or just look at can say a lot about you.

Your favorite color may also tell you what your color personality is, which is something that is utilized in the psychology of color, or the understanding about how a color can make you feel.

(Video) What Your Favorite Color Says About You #shorts

There may have been times when you found a particular color alluring, in which case, the color meaning may be representing your mood in that moment. However, if you remain attracted to a single color for a long period of time, then this could be an indication that that color reflects a portion of your personality.
The preferred color choice you make can give you a sneak peek into how you are truly feeling inside. Learning the meaning of colors can be very beneficial so you know a little more about yourself based on your preferred color and other colors you like.

Favorite Color Psychology

Have you ever heard the term, “They showed their true colors?” The term “true colors” indicates that someone was acting in the way that they really behave, instead of in a fake way. The idea that colors, especially our favorite colors, are somehow linked to our personalities is explored in Color Psychology. It is a relatively new field, which is closely related to both chromotherapy (color therapy) and phototherapy (light therapy). Color psychology has seen a recent surge in research. Color psychology, color meanings, and other aspects of color are widely used in advertising, which is another reason why you should be aware of color meaning for the different colors. This research has focused on how our perception of and reaction to colors can shed some light on our personality traits and on the choices we make.

In everyday life, hues may seem important, but not necessarily impactful. However, with the theory of color psychology, color is a very important factor in how the brain works. For instance, researchers have looked at how the color of medicationaffects how effective patients think it will be.

Other interesting studies have analyzed which hues have a proven track record of increasingimage distribution via social media. The link between psychology, favorite colors, and feelings can take you down a rabbit hole of interesting findings.

Color Psychology

One important aspect of color psychology, which we must always bear in mind, is that any analysis of a person's personality based on their favorite color (or on which colors they like or dislike) must itself be colored by some basic knowledge about that person. Factors such as age, gender, past experiences and the culture we grew up in, for instance, must all be taken into consideration.

For example, it is often highlighted that in Western cultures, brides wear white as a sign of innocence and purity. But in Eastern cultures, white is associated with death and mourning. Brides in those regions would more likely select outfits in a brilliant red—a very unique choice by Western standards! Color meaning varies across cultures and backgrounds.

What Do These Colors Mean?

Do you associate certain hues with moods or things? This is what is known as a color meaning. What you associate a color with describes its meaning. The meaning of each shade varies between cultures, as indicated above. However, most people in a particular culture can agree on the feelings they associate with a particular color.

Additionally, your favorite color and the meaning behind it can say a lot about how you feel. Big companies have paid close attention to colors and meaning, which is why marketing messages are so colorful. For example, you purchase things that are your favorite color, which is to be expected. This is no reason to think that when you enjoy these things that you are unable to express your individuality. You are, and this is something you should do, if it makes you feel good about yourself.

Marketing And Your Preferred Color

Did you know marketers use color meanings in their advertisements? In fact, the psychology of color has been used in marketing for decades. Businesses have routinely based their choice of brand colors or colors they use in logos and advertising on our perception of color. They tend to rely on studies, which look at how our preference for and response to a particular color can be used as a way topredict our reactions in certain situations, based on intrinsic color meaning and cultural perception. Marketers will also consider what colors are associated with in a particular culture. For example, the color green is typically associated with natural, clean products. Similarly, the color blue is typically associated with water, purity, and cleanliness. But, the color black is associated with darkness, edginess, and sadness. Now that you know this, are there any advertisements you have seen using these colors? You may want to investigate color meaning to learn more about not only your favorite color, but all colors, so you can overlook some of these marketing tactics.

Speaking with a licensed therapist can help you uncover truths about yourself, and can help you deepen your understanding about your personality.

In general, we tend to associate shades of blue, green, and purple with being cool and inviting. These color meanings can convey a sense of professionalism and help those viewing them to feel more at ease with whatever the color is helping to depict. On the other hand, shades of warmer colors like red, orange, and the color yellow, suggest creativity and are often associated with high energy and intense emotions such as love and anger. Yellow is one of the most commonly used colors in marketing, as it feels warm, happy, and energetic. You may have noticed many fast food chains use yellow and red in their logos. This is because the color meaning of yellow is energetic and happy, which is what they want you to feel at their restaurants.

The neutral shades are white, black, brown, and gray tones. Neutral hues each carry their own broad meaning, with white typically referencing openness and black giving off a sense of power or sadness. Gray tones most often come across as smooth and modern, which is why this is a common home shade.

On the other hand, brown is frequently associated with down-to-earth traits and a sense of security. Of note, is the point, which is often made that varying shades of the same color can carry significantly different meanings.


According to Incredible Art and College Match Up, which draws its information from multiple sources, what your favorite color is can represent the following general information about your personality. Your favorite can be quite important and tell you things about yourself.

Many attribute black with darkness, but those whose favorite color is black are most likely expressing their depression or are mourning over a loss. On a brighter note, the color black can also indicate power, creativity, elegance, and sexuality.

Black, then is a shade frequently donned to suggest a person’s nature as mysterious, aloof, or independent. If black is your preference, you may like how it makes you feel powerful and mysterious.

White. Those whose favorite color is white may be aware that the meaning of white includes purity, birth, and innocence. However, having the preference of white or simply liking the color white can also mean that you are organized, independent, and logical.

White is very clean feeling, as it is bare and bright. So, you are likely a very clean and organized person if your favorite color is white.

Red. As most people know, red is the color that symbolizes intense desire and aggression; therefore, if your favorite color is red, you are someone who is driven, adventurous, and active. To some, red can feel angry or evil, as many villains in movies or cartoons wear red and black.

But, for others, it can represent love because of the primary colors associated with Valentine’s Day. In other words, red can mean positive or negative things, depending on who is looking at it.

Purple. Purple is a favorite color among many. In fact, it’s one of the top favorites amongst people. And, this hue's meaning goes far back in history. This color symbolizes mystery and spirituality, as well as royalty. Purple dyes used to be so rare and expensive that only monarchs could afford to wear them.

They require great emotional security, but are helpful to others. Many people who have the preference as purple have several purple things whether they be pens, pencils, and shirts. This is because purple can be used to express individuality because of its deep roots to royalty. People whose favorite is purple are generally unique and want to stand out.

Pink. Pink is the color of romance. Anyone whose favorite color is pink expresses themselves well and shows the world that they believe in and want to be loved unconditionally or accepted by society. If pink is your color, you are probably a romantic at heart. Many glasses are pink-tinted, which can put a romantic filter on life.

When your preference is pink, you may also be more flirty and feminine, while some people think that when their preference is pink, and they see it, they feel euphoria.

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Orange. If your favorite color is orange, you are a social person with a vibrant personality, as this shade represents energy, warmth, and enthusiasm. Orange is typically seen as happy, often associated with sunshine and the Spring season. If your preference is orange, you may blend the characteristics of red and yellow personalities; as orange is a blend of red and yellow.

Blue. The most popular favorite color is blue, which symbolizes peace and tranquility.This may be why blue is commonly used as wall paint in bedrooms. If your preference is blue, you are a calm, trustworthy, and loyal person as you promote unity and security. Loving blue may be because you enjoy the peace it brings.

Green. A more common symbol of jealousy and greed, green’s meaning can also signify nature, good luck, fertility, and rebirth. Overall, if you love green, you are committed to others, but can be conceited or preoccupied with your reputation.

Yellow. If you love yellow, you are likely very energetic and happy.

Gray. Gray can be seen as depressing, sad, or moody. However, when it comes to home décor, this shade can be chic, modern, and stylish. But, if your favorite color is gray, you may have a low mood at times or enjoy neutral tones because they don’t draw too much attention to you. When your favorite color is gray, this may also indicate that you have a hard time making up your mind.

Brown. Brown is, as mentioned above, a natural shade that represents earthy and organic materials. So, if your preference is brown, you may be drawn to nature or enjoy a simpler way of living. Brown preference also implies you enjoy security in life.

Does Everyone Have a Favorite Color?

As with pretty much everything else, each of us will have a favorite color, no matter how subtle. There are some people, however, who might not be able to readily identify a favorite color.

If this is the case with you, a quick look at the clothes in your closet or the shade palette of your home may provide some clues; it is not uncommon for someone to subconsciously surround themselves with items in the color they prefer the most, whether that means literally surrounding themselves in their preferred color via their clothing, or including tones of their preferred shade in their decor.

In fact, the people closest to you are probably already well aware of the color you are most drawn to! When you identify which color you surround yourself with, you will likely see the hue your color personality aligns with! If you look into different color meanings for each, this may help you determine your preference, especially after you look at the things in your home and see what the most common shade is.

You may be surprised at what you find. Perhaps you discover that your preference is orange, but that you were unaware it was orange, you love cheese and oranges though. This means there was a clue as to your favorite color all along!

(Video) What's Your Favorite Color?

Are Favorite Colors Forever?

Our personalities are dynamic, so a shift in color preference in not completely unheard of or even that unusual. The meaning of each shade represents a personality style. Our personality styles can change over time, especially if we are subject to a drastic change. Some people will report liking a particular color above others in childhood, but feel more drawn to a different shade in adulthood.

For example, during childhood maybe your preference is pink. But, fast forward 10 years, your favorite color is orange. This is a very common occurrence. The color itself may not change from childhood to adulthood, but you may find that, over time, your preference shifts to prefer a different shade of the same color, such as switching from loving baby blue to loving royal blue.

Can You Have More Favorite Colors?

It is possible to feel intensely drawn to more than one color or have more than one favorite. If you simply cannot decide on which is your absolute favorite hue, then a good idea is to consider what each color says about personality, and see how it all comes together for you.

If the color meaning of your two favorites clash substantially, it could indicate that you are in the midst of an identity crisis, of sorts, or could indicate that you need to develop a greater sense of balance in your life. On the other hand, you may find that the meaning for each favorite hues go together, which can be a good thing. If your favorite is blue, but then you also love green, this is not a cause for concern. These hues can go together and the meaning for both mesh well.

What About Those You Dislike?

A dislike of certain hues is perfectly natural. Just like our favorites, the hues we dislike may be dependent on factors such as past experiences, predetermined biases, and natural inclinations. Examining why you dislike a particular color may be able to help you to better understand your personality. Some commonly disliked hues are black, dark gray, deep red. This is likely because these hues are associated with scary situations, as they are often portrayed in horror movies. If you hate yellow, this may mean that you don’t want to be cheery sometimes, since it may remind you of happiness and sunshine.

What Does Your Favorite Color Say About Your Personality?

Click Here To Learn More About Your Inner Self In Online Therapy.

(Video) How color affects your personality | What your favorite color say about you

How Can You Use Them To Your Advantage?

It is likely that you will use the colors that appeal to you most in a wide variety of ways. Surrounding yourself with colors that positively affect you is always a good idea. It is suggested, however, that in order to achieve balance, you should make a conscious effort to incorporate small samples of colors you are not so fond of in the color scheme of your life.
Life comes with both sweet and sour, joy and pain, and reflecting that natural balance in your living space can promote a healthy acknowledgment of the need for balance.
In other words, you can have your favorite color present in many of the items in your home, but also make a color choice or two and purchase items in colors that you are not as fond of. This can be helpful.

Favorite Color and Personality

Conclusion on Your Preferred Color

Researchers generally agree on the existence of a connection between color and psychology, even if not fully understood at the present time. In reviewing research in the area of color psychology, professor of psychology at the University of Rochester, Andrew J. Elliot, points to "considerable promise in research on color and psychological functioning."
Like many others, however, he cautions that while it is an intriguing concept, the study of the relationship between color and psychology is still in the developmental stages. It may be hard to prove how your favorite color affects you and your personality, but this doesn’t mean there isn’t a link.


What your favourite colour tells about you? ›

So, you are likely a very clean and organized person if your favorite color is white. Red. As most people know, red is the color that symbolizes intense desire and aggression; therefore, if your favorite color is red, you are someone who is driven, adventurous, and active.

What colour defines your personality? ›

There are four basic personality types, each with a color that reflects their main characteristics: Dominant Red, Planner Blue, Charismatic Yellow, and Stable Green. All can be exceptional leaders if they work from their strengths.

What is your best favorite color? ›

Find out which colors are the world's favorite and the least liked. The most popular color in the world is blue. The second favorite colors are red and green, followed by orange, brown and purple. Yellow is the least favorite color, preferred by only five percent of people.

What is a woman's favorite color? ›

Universally, studies show that blue is both men and women's primary preferred color. One study dove into why blue is so popular and found that it's associated with clean water, clear skies, authority, truth and tranquility. Both men and women also like green and red as top favorite colors.

What are the 4 color personalities? ›

The Discovery tool uses the concept of four colors to describe four different styles of personality (precise cool blue, caring earth green, sociable sunshine yellow, and confident fiery red).

Can your favorite color tell your personality? ›

Nothing. It's like astrology. Colors can influence your emotions and behaviors, but "color psychology" yields no real insight into your personality.

What personality is green? ›

Those with Green color personality strengths tend to be perfectionistic, analytical, conceptual, cool, calm, inventive and logical. They seek knowledge and understanding as well as always looking for explanations and answers. Greens can be good researchers – looking for facts and asking lots of questions.

What each color means? ›

Red: Passion, Love, Anger. Orange: Energy, Happiness, Vitality. Yellow: Happiness, Hope, Deceit. Green: New Beginnings, Abundance, Nature. Blue: Calm, Responsible, Sadness.

Do Colours have meanings? ›

Color means many different things to different people and cultures. We all have our own favorite colors. People like different colors like they like different foods. Color also represents feelings, people, countries, cultures, and color symbolism.

What color attracts people's attention? ›

Red is the color of power. It gets people's attention and it holds it, which is why it's the most popular color for marketing. The word SALE is always red, and you'll often find red a common tie color for professionals.

Which color is most beautiful? ›

Thus, the most attractive color is blue, the second most preferred is red, followed by green, while yellow was found to be the least preferred color (Figure 1).

Which Colour is most powerful? ›

Red is the most powerful color amongst all. It has a tendency to stimulate mind and attract attention. See the red chilies and you will feel the craving to eat them all. Red is also a symbol of youthfulness which makes it a favorite for the youngsters.

What color turns a man on? ›

Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.

What is men favorite color? ›

57% of men and 35% of women said their most favorite color is blue. 27% of men said their least favorite color is brown, while 33% of women said their least favorite color is orange.

Which colors do men like? ›

Studies have shown that men and women do naturally gravitate toward different color choices, with men preferring blue, red and green, while women tend to favor purple, yellow and red.

What is the color for leadership? ›

Yellow is usually identified as an Inspirational leadership style who leads through relationships. They invest in their people and inspire action. Without an inspirational leader mission and purpose can feel hollow.

What is blue personality? ›

Those with Blue color personality strengths tend to be enthusiastic, sympathetic, communicative, compassionate, idealistic, sincere and imaginative. They care and want to contribute to everything they are a part of. Relationships are important to blues.

What personality type is yellow? ›

Yellow personality types need constant incentives, and this is guaranteed by contact with other people. They're extroverted and very sociable, focusing on the positive. Yellows are usually pretty good leaders, team players, and public speakers.

What is a white color personality? ›

What make a white? The white core personality: are peaceful people, logical thinkers and none-controlling. "Everything comes to he who waits." White Positives: are diplomatic, easily agreeable and accommodating with a even tempered personality.

What is purple personality? ›

Purple as a favorite color is said to represent an artistic and unique individual, who is often very intuitive and deeply interested in spirituality. Lovers of purple are said to be a good judge of character, and a visionary with a great need to participate in humanitarian issues.

What does it mean if someone thinks of you as yellow? ›

According to color psychology, people with yellow personalities are perfectionists; they have high expectations and big plans. They are the type of people who spend a lot of time dreaming and imagining how things could be.

What personality is gold? ›

Those with Gold color personality strengths tend to be loyal, dependable, organized, thorough, sensible, punctual and caring. They notice and remember facts, like directions and instructions, set deadlines and want them to be met. They enjoy check lists and checking things off the list.

What personality is orange? ›

Those with Orange color personality strengths tend to be witty, spontaneous, generous, optimistic, eager and bold. They need fun, variety, stimulation and excitement. Freedom to act is also important to an Orange. Oranges have energy and like to bounce around to different projects or tasks.

What personality is pink? ›

Having a personality color pink means you're romantic and approachable. People are drawn to your charm and sweet calmness. What is this? You're a reserved person and prefer to have a small group of friends.

What colour means love? ›

Pink symbolizes love and romance, caring, tenderness, acceptance and calm.

What colour means happiness? ›

Yellow. Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

What color means respect? ›

Red: A red flower is a favorite of youth as it represents an essence of emotions such as love and passion. It is also a symbol of courage, desire, admiration, constancy and respect.

What is the color of kindness? ›

Psychology Behind the Color Green

Green is often associated with nature, health, healing, the environment, reliability, generosity, and practicality. It encourages generosity, kindness, and sympathy.

What color means honesty? ›

Meanings of color
ColorWestern meaning
GREEN:durability, reliability, environmental, luxurious, optimism, healing, well-being, nature, calm, relaxation, Spring, safety, honesty, optimism, harmony, freshness
10 more rows

What color means hope? ›

Yellow is for happiness, hope and spontaneity

It's a happy, youthful color, full of hope and positivity. It's another color that grabs your attention and for that reason can also be used to signify caution, like red and orange.

What is BTS favorite color? ›

BTS is known to have Purple as their favorite color in common and fans have easily attached meanings to the color.

What is your favorite color quote? ›

Lancelot: To seek the Holy Grail. Bridgekeeper: What...is your favorite color? Lancelot: Blue. Bridgekeeper: Right, off you go.

What each color means? ›

Red: Passion, Love, Anger. Orange: Energy, Happiness, Vitality. Yellow: Happiness, Hope, Deceit. Green: New Beginnings, Abundance, Nature. Blue: Calm, Responsible, Sadness.

Why do I like GREY so much? ›

When it comes to color psychology, the ones who love gray color are the ones who try to protect themselves from the world around them. It shows that those peoples prefer a safe and balanced existence. It shows that those people don't want to hurt their emotions. They control their emotions to avoid an emotional pain.

What is V fav color? ›

According to K-Profiles, Jungkook's favorite color is black, V's favorite color is gray, Jimin's favorite colors are blue and black, and Suga's favorite color is white. BTS's official group color is still debatable.

What does V mean in BTS? ›

V's stage name means 'victory. ' He revealed, “My stage name was chosen last. Six, Lex, V. Those three names were suggested, but the members and PD all said that V fit me the best, and so I picked V to stand for victory.”

Why is purple BTS color? ›

Purple is a color that has for many years helped establish and strengthen the bond between BTS and their fandom, which is why people refer to it as the 'BTS color'—the K-Pop group's name even coming up in most emoji-encyclopedia sites after searching for the meaning that the purple heart emoji holds.

Who said my favorite color is clear? ›

Ethan Dolan on Twitter: "My favorite color is clear" / Twitter.

What does it mean to add color to your life? ›

Simplified it means that if you don't do in life what you were meant to do, your life has no color.

What colour means love? ›

Pink symbolizes love and romance, caring, tenderness, acceptance and calm.

What colour means happiness? ›

Yellow. Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

What color means respect? ›

Red: A red flower is a favorite of youth as it represents an essence of emotions such as love and passion. It is also a symbol of courage, desire, admiration, constancy and respect.

What is the color of sad? ›

Grey is the quintessential sad color, but dark and muted cool colors like blue, green or neutrals like brown or beige can have a similar effect on feelings and emotions depending on how they're used. In Western cultures black is often considered the color of mourning, whereas in some East Asian countries it's white.

What kind of person likes grey? ›

From the perspective of color psychology, grey is emotionless, boring, detached, and indecisive. Those who say their favorite color is grey don't tend to have any major likes or dislikes. They can take or leave most things, and, on a whole, lack the passion that comes with loving a "real" color.

What pink symbolizes? ›

Pink is a nurturing, playful, and nostalgic color that takes people back to their childhoods. That said, pink is a color of opposites since it can make us think of both innocence and burning passion. Bright and hot pinks are associated with love, romance, and even lust. Intense pinks create a sense of urgency.


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